How we accumulated unique hands-on experience in the automotive sector through completing multiple projects for Inchcape Bravoauto.
Inchcape Bravoauto is a global brand that sells pre-owned verified cars in good condition. They reached out to us with the need to boost the traffic of customers at their physical location. Therefore, we joined forces with them to build a target audience profile and came up with ideas on how we can help them achieve their goals and drive more qualified leads.
Thus, the course of actions was defined, and we started the preparations for two engaging events where potential clients could visit their venue and browse through the selection of cars. We created the concept for the events and designed special marketing campaigns to drive more awarness for the brand. We covered a variety of digital and printed media channels, including online advertising through Meta, Google and Waze Ads platforms, radio advertising, printed materials, and digital billboards.
First people that arrived at the events were incentivized with welcome fuel gift cards and unique interactions with the local cars community.
The first event in March 2023 was a success so we decided to conduct an extra event in June, using the same strategy.
